Furniture Discounters

Client: Furniture Discounters

Campaign: Hundreds of Sofas

Campaign Goals and Achievements: The Challenge for the client was to bring an upscale image to the store which has more of a warehouse feel than a showroom. The client had seen the creative campaign we did for the Great Basin Community Food Coop, and wanted a similar feel to his commercials.

Filming was done in one afternoon and features still photos of 50 or so of their sofas and love seats set to a piece of music that seems to skip along through the photos. The result gave the client exactly what they were looking for, and has an evergreen feel that can be put into rotation at any time.