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Crystal Clear Sessions

October 31, 2014 By randy pease No Comments

Client: Crystal Bay Casino

Campaign: Crystal Clear Sessions

Campaign Goals and Achievements: Crystal Clear Sessions was developed as a content marketing strategy for the Crystal Bay Casino on Lake Tahoe, Nevada. The sessions feature artists who perform at the Crystal Bay Casino performing their latest song on the shores, piers and boats of Lake Tahoe.

Sessions are recorded on red cameras with digital audio recorded simultaneously. The Sessions are mixed the same day they are recorded and delivered to 100.1 The X radio station in Reno, NV where they are used to promote the concerts at the CBC. Video is edited and uploaded the Crystal Bay Casino website, and the Crystal Clear Sessions website. Sessions are promoted through Facebook, Twitter and YouTube channels, as well as through the Crystal Bay Casino’s op-in email list.

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Crystal Clear Sessions

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