Meet Your Farmer

Client: Nevada Department of Agriculture & Great Basin Community Food Co-op

Campaign: Meet Your Farmer

Campaign Goals and Achievements: The goal of the campaign was to build a connection between consumers and food they eat. Meet Your Farmer is a first-of-it’s-kind mobile app that allows users to scan the tag on their produce or other groceries and “meet the farmer” who grew or manufactured the product via a short video. The videos showed the provenance of the product, from the farmers who grew the food to the methods used on the farm, and how the products were transported.

The campaign continues to receive worldwide attention from producers and industry professionals.