We Grow Community

Client: Great Basin Community Food Co-op

Campaign: We Grow Community

Campaign Goals and Achievements: The Great Basin Community Food Co-op wanted a campaign that conveyed their commitment to their core value of building community as well as being a local grocery store. The “We Grow Community” Campaign utilized this television ad that was also shared on Facebook, YouTube and Vimeo, and was featured on the  first of a series of direct mail pieces. The end result was Great Basin Community Food Co-op became one of the fastest growing Food Co-ops in America, seeing over 35% growth (year over year) in the first Quarter of 2014.

The Video features Co-op members as well as local farmers and suppliers, and was shot in a two-hour photo session at the Co-op. The photos also became an art exhibit in the Co-op’s public use space.