Nevada Department of Wildlife – Falling

Client: Nevada Department of Wildlife

Campaign: Boater’s Safety

Campaign Goals and Achievements: The goal of the campaign was to create an impactful way to raise awareness of the importance of wearing life preservers when on the water.

The Campaign won the American Advertising Federation’s – Northern Nevada Addy Awards: Best Public Service Campaign & Judges Choice Award and the AAF Regional Addy Awards (includes San Francisco and all of Northern California): Best Public Service Campaign.

The video had nearly 150,000 online views in the first 90 days, and also ran heavily on television throughout Nevada as a public service announcement.