Nevada Melons

September 26, 2017 By randy pease No Comments

Client: University of Nevada’s Desert Farming Initiative

Campaign: Nevada Melons

Campaign Goals and Achievements: The goal of the campaign is to increase sales of Nevada’s varietals of Melons, by creating a brand similar to Idaho Potatoes or California Raisins. The tagline “Sinfully Sweet” is both a salute to the sweet melons grown in Nevada, and a subtle nod to the state’s history.

The Nevada Melons campaign launched in Northern Nevada in August of 2017. Plans are in place to launch the campaign statewide in 2018

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Nevada Melons

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